Starting up your own floristry business is no easy feat, let alone doing it while still studying your course. Michelle Roh has shown other students out there the possibilities of starting from scratch and working from home, and in such a short amount of time she has built a very well respected and loved floristry business. Featured in Wedded Wonderland’s “The 50 Best Sydney Florists according to Instagram In 2018” blog as well as her strong customer base and great reputation, Michelle is definitely one to watch! Here is her story…

Company: Misofloret

Florist: Michelle Roh

 

What initially attracted you to floristry?

I have been working in a corporate environment as a tax accountant for 5 years now, but I was always interested in art and design for many years. I was desperate for an outlet to keep my creativity flowing, so I started off by taking one day floristry classes and workshops and I fell in love with it instantly! When I finally took courage to visit the Sydney Flower Market on my own, I was blown away and wanted to learn floristry more professionally.

I was drawn to the floristry industry about how creative you can be and how much joy you can bring to people for a variety of occasions, from their proposal, wedding day to the birth of their first child. I also appreciate how you can really see the circle of life in this industry, as flowers can also be an expression of grief, sympathy and encouragement to people at tough times. I love the seasonality of the industry and how it’s always evolving and changing.

What did you love about studying the ‘SFL30115 Certificate III in Floristry’ with Pearsons School?

I love how flexible the School was with the course and how it caters to everyone. Having a full-time job during the week and attending classes every Saturday was physically tough at times, but I loved how Pearsons let you manage the course at your own pace.

I also loved meeting other passionate flower lovers throughout the course and the opportunity to learn from some of the greatest trainers in the industry. The trainers at Pearsons bring a huge amount of knowledge and industry experience to class and do not hesitate to share them with the students. Some of the stories they shared in class were truly inspiring and eye-opening!

How did your business ‘Misofloret’ all begin?

I didn’t start Misofloret with an ambitious business plan. Instead, I started as a hobby and took baby steps over a period of 12 months. While I was studying at Pearsons, I uploaded photos of my flower arrangements on my social media and got asked to do flowers for my friends on their special occasions. That’s when I started thinking about turning this into a proper business, but I honestly couldn’t have done this with the help of others. A really good friend of mine who works in graphic design was kind enough to design a business logo for me, and some of my friends working in wedding industry referred their brides to me – and it all expanded from there.

You have a very feminine floristry style which is gorgeous! How would you say you found your style and what worked for you?

Thank you! I love to use a lot of romantic texture, soft pastel colours, and a touch of movement in my flower arrangements. I get inspired by florists all around the world, but London and Korean florists are my favourite for their natural, rustic and feminine style. When I design I try to find a delicate balance between what the client desires (regardless of what I like) and how flowers naturally complement one another.

What are some of your favourite blooms to use?

I get asked this question a lot but it is a very hard question to answer! Being a florist I feel like I should never have a favourite, as they are all so special in different ways for different floristry elements, occasions and time of year. However some of my go-to flowers are David Austin roses, pom poms, scabiosa and eucalyptus!

To our budding florists and floral enthusiasts, do you have any care tips you’ve picked up along the way to share?

My number one rule is to always store the flowers under cool and dark conditions. If you don’t own a florist fridge, store them in a coolest room of the house and try to keep the temperature of your flowers as consistent as possible. I sometimes add ice cubes to my buckets in summer to keep the water temperature down.

What advice would you give to someone wanting to get in to floristry?

Try the hobby classes or one day workshops first to gauge an idea of what floristry is like and see if you like it. I would also like to emphasise the fact that the floral industry requires much more than just designing, being creative and working with flowers. It involves a lot of planning, invoicing and admin, early starts and lots of cleaning!

What does the future hold for you and Misofloret?

It’s exciting because there is still so much more I can offer to my clients. When the right time comes, I am dreaming of opening up my own studio!

 

Ready to start your creative career?

Find out how a Certificate III in Floristry can open up many career opportunities.

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Instagram: https://www.instagram.com/misofloret/

Facebook: https://www.facebook.com/misofloret/

 

Photography credit:

- Snaps by Tiffany

- Clarzzique