When looking at Sarah Lane’s floristry work many words come to mind: vibrant, creative and exciting just to name a few. Not being afraid to push boundaries and experiment with a multitude of colours and textures has really built her a business to be proud of. We caught up with (the very busy) Sarah recently to see how floristry life has been faring for her since finishing her Certificate III at Pearsons School earlier this year. Here is her story:

Florist: Sarah Lane

Business: Wilderbloom


What initially attracted you to become a florist?

I have always been a creative person. It was something that somehow I could just do and love. When I left school I started studying clothing production and costume design but I soon decided it was much too structured and singular in creative process for me.. I went on to study Graphic Design where I fell in love with design and creating for print. I finished my course and enjoyed a career over 8 years in the industry working with a multitude of clients and 100’s of different projects. I really did love my job but I hated being at a computer for long hours every day. I’d also reached a point in my personal life where learning and trying something new was a really important and needed a distraction!

What made you take the leap to study the Certificate III in Floristry at Pearsons School?

When I decided to study with Pearsons I was just at a pivotal point in my life. Both personally and professionally. I began to dread how forced my full-time job had become and personally I just needed a change. I wanted a job that had no bounds on my creativity- I knew I didn’t want to be sitting at a computer screen starring for endless hours that was for sure! The Pearsons course was on a Saturday so I was able to fit that in alongside my full-time work, plus Pearsons is an industry leader so I knew I would be getting the best education to give me the knowledge I needed to start my own business. It really seemed like a win-win from my point of view.

Tell us about your floristry business ‘Wilderbloom’. How did it all begin?

Wilderbloom began from my urge to do something for myself. To take the jump from the routine of a 9-5 office job and become my own boss. I wanted to take the chance of owning and operating my own business and to grow the vision that I felt would be a successful one. I wanted the risk that came with leaving a permeant salary and to be able to hold my head high and say well at least I tried it! It’s a lot of hard work and there is no getting rich quick! But there is always so much more to do and learn and I intend to be in it for the long haul! After all you can never really get something wrong, just try again till it works.

What has the last year in the industry been like for you?

The last year in the industry has been a wild, wonderful ride for me. I am so thankful to be freelancing for Seed Flora, it’s led to some very interesting jobs and some very big ones too. I have done losts of crazy hours and been running around on minimal sleep but I wouldn’t change it for the world. I have met some great contacts in the industry and made some really good friend’s too.

What is it about the floristry industry that you love?

The markets! I know it’s a cliché, but there’s such a buzz that it’s actually energising even if it is 4am. I love seeing fellow florist and finding inspiration in the combinations of flowers they’ve picked and picturing what I could do with them. I love that our industry has amazing creative talent and everyone has their own unique style.. - I’m totally in awe of those soft palettes I see, because I just love using colour so much they like the opposite of my style.

You recently worked on the David Jones annual Flower show with Seed Flora. How was the experience?

Yes I have been working with Seed Flora on and off for almost a year now. I freelance for them and I love it! George and Liz have amazing minds and they inspire me daily with their creativity and flair in floristry. There is not a day with them that I don’t learn something new and for that I am forever grateful for getting the chance to be a part of the Seed Flora team.

Working on the David Jones flower show was a massive eye opener!!!! The amount of time and effort that goes into that show every year is nothing short of incredible. Our team worked for three weeks straight clocking up over 200 hours each. The first week and a half was all install, everything is done in stages. We work closely with each other climbing through designs in the windows and making them look stunning. But it’s certainly not all glamour! There is a lot of behind the scenes work that we do including hours of standing and opening (reflexing) roses! Stripping flowers and just general care.


After the show is open people seem too think it’s all done and dusted but that’s far from the truth! Every morning we start bright and early. We push big blue tubs to the ground floor full of water and we go around and water and spray every arrangement. We remove any dead flowers and replace them. Then we move to the windows and do the same watering and removing daily. The windows are a lot more work as it’s so hot and stuffy in there, the flowers really don’t last long so we are forever moving and changing. We are often sliding along the windows with our buts to the viewers and people tapping on the window laughing, telling us they have a nice shot of our behinds while giving us an in-depth review.

Half way through the show opening day’s we also do a changeover where we pull out most of the flowers and put in fresh ones.

What do you find inspires you and your creations?

In my business it’s someone who can take a single vision for a client and turn that into a beautiful moment for them. Someone only gets married once, sending flowers to someone can change their whole day, so it inspires me when someone can take their vision and follow through with the hard work a create something wonderful. Creatively it can just about be anything, sometimes I will start with a flower and build from there, other times it’s a colour! And that’s what I love about being a florist- I can go wherever I want with which makes it just that bit more fun!

What advice would you give to someone wanting to study floristry?

My advice would be that you can never learn enough. Don’t stop learning. Don’t be that person that finishes your course and thinks you are at the top of the field, because you’re not. There’s a reason that some florists have been in the industry for a long time. I would suggest you find an industry leader that inspires you daily and you freelance for them. What you learn is invaluable and the friendships you make are even better! Always ask questions, a good florist will always want to teach and share their knowledge with you.

What's next for Sarah and ‘Wilderbloom’?

Well, for now I am just working away to grow the business- I have a few ideas up my sleeve that I want to implement soon and I also have a few big things coming in 2018 which I can’t announce just yet, but I’m sure I will be very busy!



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Website: https://www.wilderbloom.com.au/

Email: wilderbloom@gmail.com

Phone: 0418 650 952

Instagram: https://www.instagram.com/wilderbloom

Facebook: https://www.facebook.com/wilderbloom/