Emilia Spencer-Brown discovered her love of floristry after a career in theatre, stage and film. She's a true urban hippy who has created Bloodwood Botanica, a business that aims to introduce nature into urban environments through living and growing artistry.
Where did you grow up?
I grew up in Petersham, and moved around a lot as a teenager but am back settled in Sydney's inner west. It's really interesting/positive to see the area grow and thrive while still keeping its diverse essence... and great coffee!
What lead you to becoming a florist?
I was looking for the next phase in my career... and floristry found me. I've always been a bit of a nature child and art lover, so when Pearsonws school opened the doors to a whole new world of plant and flower accessibility, the plant sculptures started forming and Bloodwood developed organically.
How would you describe your business?
I'd describe myself as a plant artist or a botanical stylist. I specialise in custom floral styling with cut flowers as well as sustainable plant products that can be replenished with on seasonal basis (so that they can be enjoyed all year round). My work stems from a deep love of the natural environment and art.
You studied with Pearsons School of Floristry, what made you choose us?
I looked around at my options and chose Pearsons as it provided the most efficient use of time. Everything was included in the fees which meant there were no unguided trips to the flower markets. If you don't know what you're doing, it can be a very confusing place and you can easily leave with none of the things you need having spent far over your budget.
What was the best thing about the course?
The trainers! they were passionate about floristry and teaching. I felt supported every step of the way. I particularly liked the base medium component. Although I seldom use Oasis myself, the principals have formed the basis of much of my work.
Talk to us about sustainability!
Sustainability is intrinsically linked to everything that I do. Florists have the most to lose if we don't look after the planet! I make it my mission to source local botanical materials wherever possible, use seasonal blooms. reuse products where possible, compost green waste as well as choosing sundry materials that have a low environmental impact.
You work with so many beautiful flowers. Do you have a fave?
My designs are individual one-off pieces. I work with seasonal plants and flowers but a few of my top picks are - Cymbidium Orchids, Tortured Willow, Bromeliads, Myrtle, Coral fern and Magnolia... and the list could go one.
Where do you look for inspiration?
I love the work of Tracey Deep! She is a floral scultor who transforms found objects, industrial materials and bits and piees from the natural world into seriously beautiful insteallations. She is just amazing. You can tell she is at one with nature.