Pearsons school of Floristry have hosted some wonderful collaborations recently, with leading industry designers and floral brands, and when we first sparked the idea of a collaboration with John Emmanuel we knew it would be special. John had been wanting to run a Master Class and the collaboration with Pearsons was not only perfect timing but turned out to be a match made in floral heaven.
Not one to do things by halves and with a multitude of amazing ideas John had a very clear goal of what he wanted to achieve, a fully immersive hands on class, where participants could ask all the questions they could think of, would learn real world skills and knowledge and take part in the creation of a show stopping luxury event.
Every detail was thought of, not just the floral designs but the best suppliers for quality product, what table decor would be used, prop hire, structures and lighting and of course location. John chose the beautiful historic Curzon Hall, the perfect setting for a luxury event.
John really is the leading light in Luxury Wedding flowers and so well respected in the industry that it soon became clear that people would love to be involved in this spectacular event. The participants were in for a real treat with the addition of Luxury Wedding Industry experts coming to talk and answer questions on topics such as working with high end clients, trends in luxury weddings and how to maximize your social media potential.
After months of discussions and behind the scenes activity everything came together and the stage was set for an incredible floral adventure.
The prep day alone was an eye opener, 10 of Pearsons fabulous current Certificate lll students put their hands up to help out, with stripping flowers, reflexing roses and soaking foam, what an awesome job. It was magical to see the room transform in stages with construction of a bespoke white walkway floor, custom made heavy duty tables to hold to the weight of the trusses and flowers overhead and even gold pillars for the back drop of all backdrops. As we watched somewhere close to 11,000 stems of flowers being unloaded and wheeled in on trollies we knew it was going to be big!
The day one excitement built as we gathered together in the beautiful surrounds of Curzon Hall, Pearsons School of Floristry team, John Emmanuel team and 21 enthusiastic participants eager to begin what was to be the first ever John Emmanuel Luxury Wedding Flowers Master Class. After a meet and great it was over to John to share his vision for the next two days. His plan was that together we would fill the beautiful banquet room with overflowing luxury florals. It was an exciting prospect and as the participants learnt that the first job was to fill 24 meters of trusses with 2000 bunches of baby’s breath, as a base! The eyes just got wider and wider.
Every detail was thought of and carefully carried out, down to the exquisite brocade table linen and gold cutlery, crystal bowls and bespoke custom made gold table centre boxes. Day one was so much fun and by the time we sat down to listen to an inspiring talk on the luxury wedding industry we had completed the setup of two 6 meter Kings tables, with decadent floral overhangs that cascaded onto the floor.
How could day two top that! In true John Emmanuel style the bar was raised even higher, with John instructing the participants on how to create a free form design on a four meter high backdrop made up of four shining gold columns. This piece certainly was a show stopper and the group learnt some great techniques for creating structures with very useful mechanics.
Everyone worked together so well and one of the best things was sharing time and talking with other likeminded florists and creatives. From established floral business to newbie florists and event stylist, everyone went home having made new friends and connections in the industry. Day two was relaxed and fun and everyone got time to spend with John and his team or the Pearsons team, and also enjoyed an inspirational talk on trends in the luxury wedding industry and social media. A great day for sharing and learning and really taking in the incredible florals that had been created.
Johns vision truly had been realized and we were going to get to celebrate it in style with a glamorous cocktail evening to show case what had been achieved. 2,000 bunches of baby’s breath, 5,000 stems for top quality roses, 450 stems of cascading Phalaenopsis orchids, Tulips and Spray Roses exquisitely designed into the most luxurious, extravagant white and gold wedding florals.
Distinguished guests from the wedding and floral industries gathered to see the spectacular designs and to share a glass of champagne to celebrate this outstanding achievement. Participants were awarded a certificate by John and Barbara Pollak, director of Pearsons School of Floristry and there was even dry ice smoke and pyrotechnics to add to the magic.
Pearsons School of Floristry loved every minute of this collaboration and we were all blown away by John’s passion, generosity, kindness and incredible talent. We couldn’t have asked for more!
Both John Emmanuel and Pearsons School of Floristry will be presenting future master class workshop opportunities. Follow their instagram accounts @johnemmanuelfloralevents and @pearsonsschool for updates.
This luxury masterclass would not have been possible without the support of the following sponsors:
@weddedwonderland | @wafex_australia | @harryswholesale | @royalflowersgroup | @sovereignflowers @florsani_floricola |@harboursidedecorators | @whitelabelhire | @jayproductionsevents | @starlightchandeliers @iconic_films | @arianaphotographystudio | @curzonhall_navarravenues | @dianekhouryweddingsandevents @nightingalesweddings | @melissasassinemakeup | @makeupqueenfilea | @sydney_firewords_pyrotechnic @alexgoodmancustom