In 1969, Clare and Fred Pollak bought a small flower shop in Bondi Junction and soon transformed it into a flourishing floral business with key locations across Sydney. Fifty years later, their son Bernard and grandson Avi carry on their proud heritage and run Pearsons Florist and Pearsons School of Floristry.

Pearsons Director Bernard has been going to the markets since he was a teenager and plays a key role in flower buying across both businesses. You will meet Bernard at the Sydney Flower Markets where he will share his wealth of local floral knowledge. Pearsons CEO Avi looks after all aspects of the business of Floristry, he is an innovator and motivator.

Pearsons School of Floristry has been under the leadership of Director Ilana Pollak for the past five years. Her commitment, passion, and love for floristry are evident as she invests her time in helping each student achieve their floristry goals.

Debra Van Breda grew up surrounded by a beautiful garden filled with flowers. This was the inspiration that lead her to a career in floristry. Over 20 years in the industry she has worked in florists based in Sydney's CBD and suburbs. As a trainer Debra shares her wealth of knowledge of the local flower industry and her LOVE of flowers.

Duc Thuan Bui is passionate about floral design and views flowers as art! Duc is a senior florist in Pearsons Design Centre and specialises in Corporate and Event floristry. Duc views teaching as a way to inspire new designers to explore their own unique creativity.

Linda Jamieson has been sharing her passion for flowers for many year. Educating budding florist for the last 10 years and also sharing the joy of flowers through her own store. Linda's advise is to trust your ability, say yes to every opportunity, you never know where it may lead!