From Hobby to International Masters in Floristry: Discover Duc’s Floral Journey
What does it take to turn a passion for flowers into a thriving, international career? For Duc, it started with humble arrangements at home and for church—and led all the way to Amsterdam, where he trained with one of the world’s leading floral designers. We dive into Duc’s inspiring journey, from early studies and competition success to working as a Senior Floral Designer at Pearsons Florist and teaching over 120 students a year at Pearsons School of Floristry all the way to creating European-standard designs. Whether you're new to floristry or dreaming of your own floral future, Duc’s story shows just how far a love for flowers can take you.
Let’s start at the beginning—how did your journey into floristry begin?
My journey into floristry began in high school, where it started as a simple hobby. I’d create floral arrangements for my home and church, and it didn’t take long before I realised just how much I loved working with flowers. That spark led me to formal training—beginning with a Certificate II and later continuing through Certificates III and IV. Each stage helped me strengthen my skills in commercial floral design and gave me the confidence to experiment with more advanced, creative techniques.
What drew you to pursue formal training in floristry, and how did that shape your career?
Formal training gave me the structure and discipline to grow. It helped me understand the foundations of design, from technique to theory, and gave me the opportunity to push myself creatively. I also got to compete in events like the Sydney Royal Easter Show and Wildflowers Australia competition—experiences that challenged and inspired me.
Congratulations on completing the 'International Masters Florist Education' in Amsterdam! What was it like being part of such a prestigious program?
Thank you! Completing the master’s program was a really meaningful milestone. It wasn’t just about a qualification—it was about growing as a designer. I’ve always been focused on improving, both creatively and technically, and this experience allowed me to refine both sides of my practice.
What were some of the biggest lessons from your time studying with Gregor Lerch?
Gregor Lerch has a real gift for simplifying complex floral theory. He helped me to see how floristry can be taught in a structured, practical way, which can be applied globally—whether you’re designing in Amsterdam or a Sydney classroom. One of the biggest takeaways was understanding design categories and styles. In the past, we’d just move flowers around based on instinct. Now, there’s a design language—a theory behind each choice. That makes all the difference.
Were there any techniques or trends that particularly inspired you while overseas?
Yes—texture and line. When used together thoughtfully, they create powerful designs. Texture needs a solid surface, while line requires space to breathe. Mastering the balance between the two can elevate even a simple arrangement into something really striking.
How would you describe your floristry style today?
My style has evolved so much over the years, and it’s been shaped by both my mentors and the designers I admire. One teacher, Jeff, made a big impact—he once used stripped Gymea leaves as ribbon, and that changed the way I looked at all materials. It taught me to think outside the box. I’m also heavily inspired by Japanese floral design. There’s such thoughtfulness in the details—the use of space, form, and colour is so delicate and refined. It really resonates with me.
Looking back over your career so far, what have been some of your proudest moments?
Creating high-level European-standard designs during the International Master Florist Education. One piece used 20 different types of flowers and brought all the elements of design together in harmony. That kind of work pushes your boundaries and helps you realise what you’re capable of.
What do you love most about being a floristry trainer?
Seeing the pride in my students when they finish a beautiful piece. Watching them grow in skill and confidence is so rewarding. I get to pass on my passion, and that’s something I’m truly grateful for.
If you could design a floral arrangement that reflects your personality, what would it look like?
It would be something small and delicate, with just a hint of gold—simple, elegant, and quietly expressive. I created something like this for my exam, and it included four different designs over six hours. It was a true challenge, but such a rewarding one.
Lastly, what advice would you give to someone just starting out in floristry?
Enjoy the journey. I never thought I’d be where I am today, and it’s all because I followed my passion. Not everyone gets to say they love what they do—but I do, every single day. Keep learning, stay open to new experiences, and let your love for flowers guide you.
Inspired by Duc’s story?
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