How do all the roses bloom just in times for Valentine's Day?

Over the past 50 years Pearsons has seen Valentine’s Day grow in popularity … with a dozen sexy long stemmed roses remaining the most popular gift.

So do how our flower farmers get all the red roses to bloom just in time for Valentine’s Day?   

It’s all to do with Timing and Sacrifice.

Flower growers time the growth of the flowers, heavily cutting all the rose plants back in December and January, whether they are in bloom or not. They let the rose bushes re-grow and bloom all at once in time for Valentine’s Day. Effectively the growers’ sacrifice crops from late December through January to ensure they are in full bloom for February.

Where do Pearsons roses come from?

Pearsons source our roses both locally and internationally, road-testing different varieties before selecting the best roses for our Valentine’s bouquets. Many of our roses will be imported from South America or Kenya while the majority of our other cut flowers are Australian grown. 90%.

Luckily for Pearsons’ customers we have over 50 years’ experience and strong relationships with our growers to ensure that we can provide beautiful roses on our busiest day of the year. Pearsons owner Bernard Pollak personally visits local farms on a regular basis to ensure our customers get the best quality available.

Professional care and Handling of the Roses 

To ensure that the roses present and last beautifully for our clients we take extra care. The most important thing is to make sure the roses are able to take up  fresh water so we cut and condition them on arrival to our workshop in Stanmore. They are then stored in our purpose built cool rooms until just before we are ready to design with them.